Privacy Policy
Last updated: April 2026
What we collect
MatchaWhatis an editorial site. We don't require you to register or log in, and we don't collect personal information unless you choose to email us. The site uses standard analytics to understand which articles are read and which aren't — that data is aggregated and contains no personally identifying information.
Cookies
We may use first-party and third-party cookies for analytics. You can disable cookies in your browser settings without affecting your ability to read the site. We don't use cookies for advertising profiling.
If you email us, we keep your message and reply long enough to handle the exchange. We don't add your address to any mailing list without your explicit consent.
Third parties
Some pages may link to external sites or display embedded content (videos, images). Those services have their own privacy policies and we're not responsible for what they collect.
Your rights
You can request a copy of any data we have on file about you, or ask us to delete it, by emailing [email protected]. Where applicable, we comply with GDPR and CCPA.
Updates
We update this policy as the site changes. The date at the top reflects the most recent update. Material changes will be flagged on the homepage for at least a week.